简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
利奥·伍德尔,昆泰莎·斯文戴尔,斯蒂芬·瑞,大卫·莫瑞瑟,玛莎·普林顿,杰森·弗莱明,西瑟·巴比特·科努德森,哈里·劳埃德,阿里·苏莱曼,弗拉·菲,约瑟夫·迈德尔,马努夫·提亚拉,瑟吉·诺普科,汤姆·伯恩,Ian Bouillion,Alison Lintott,黛西·沃特斯通,索菲娅·巴克莱,提姆·法拉第,鲁德·哈利特,鲁德·哈利特 Rod Hallett